Newscopy: "'San Francisco businessmen should do more to spruce up their streets.' Peter Zane, who runs Geary Joe's restaurant at 18th Avenue, is talking about himself as well as others. But Zane plans to do something. He will soon install four trees in the sidewalk in front of his place, a spanking new spot. 'It is not enough,' he says, 'to let the city do it. Businessmen should realize they, too, have a responsibility. An attractive appearance inside is not enough. If a street is drab and dull, trade very easily also can be drab and dull.'".