Typed on the back: "SAN FRANCISCO WILL HONOR ITS WORLD-FAMOUS FISHERMAN'S WHARF AND THE OPENING OF THE CRAB SEASON AT THE FIRST ANNUAL FISHERMAN'S FIESTA NOVEMBER 14-16. BLESSING OF THE FLEET, DEPARTURE OF THE VESSELS AND THEIR RETURN, STREET DANCING AND ENTERTAINMENT WILL BE FEATURES OF THE EVENT, TO WHICH THE PUBLIC OF NORTHERN CALIFORNIA IS CORDIALLY INVITED.".