On front: "THE MARKET STREET RAILWAY COMPANY'S FULTON STREET CABLE; MANUFACTURED BY THE WASHBURN & MOEN MFG. CO. MAKERS OF BARBED, BALING, COPPER, INSULATED WIRE, ROPE NAILS, SPRINGS BALE TIES. Works: Worcester, Mass.; Waukegan, Ill.; San Francisco, Cal. SAN FRANCISCO OFFICE: 8 AND 10 PINE STREET. LENGTH OF FULTON STREET CABLE, 31,000 FEET. DIAMETER OF CABLE, 1 1/4 INCH. WEIGHT OF CABLE, REEL AND TRUCK, 130,000 LBS. REQUIRING 56 HORSES TO HAUL."
Written on back: "Going west on GG Ave., past Jefferson Square".