On back: "NEWS FROM: SAN FRANCISCO JUNIOR CHAMBER OF COMMERCE, 333 PINE STREET. Released with the consent of S.F. Municipal Railway. For release: Sunday - April 7. EXCLUSIVE TO CALL. POWELL AND HYDE STS. and 'Miss San Francisco 1957' contestants. (l.-r.) Francine Yerrick, Lynda Scott, and Pat Strasser, contestants in the '1957 Miss San Francisco Pageant' get set to board the newly operating Powell-Market, Hyde-Beach cable car which begins operation this morning (April 7). There are 10 cars on the line. Each makes a round trip in approximately 50 minutes.".
